Ads are increasingly bought on the basis of an audience, for example 16- to 34-year-olds, not by seeking to place ads with a specific media owner.
That was on the basis of no pre-existing audience or brand.
This approach differs from that of sites like Zillow.com, whose goal is to attract an audience for its information and to sell advertising on the basis of the size of that audience.
Following Stanton, Thomas M'Clintock read several passages from Sir William Blackstone's laws, to expose for the audience the basis of woman's current legal condition of servitude to man.
YouTube has built its billion-viewer audience on the basis of free, ad-supported videos and a growing roster of digital stars.
On Twitter, Mr. Delaney has built an audience on the basis of his absurdist observations ("There's usually about half a pound of ham under my fingernails on any given day," reads one recent dispatch) as well as his humorous hectoring of celebrities and politicians who also have the misfortune of being on that social networking site.
The foundation joins a lengthy list of locally based advertisers that tried, or are trying, to sharpen their appeal in the New York market by addressing the intended audiences on the basis of shared geography, history, life style and mind-set.
This report was then presented to target audiences on the basis of need and relevance, largely involving individuals or groups most likely to redress problems, such as the regional medical director, hospital director and hospital clinical manager.
Theatre is constantly pre-selecting its pool of potential audience members on the basis of context, timing of performances and venue.
It must be acknowledged that the EU interviewees were purposefully sampled on the basis of their role as the primary target audience and having direct responsibility for child obesity prevention policy initiatives.
