He found himself grappling with a shift in consumers' demand, as they turned increasingly to less basic rivals such as Whole Foods and Target.
As it tried to shift from being a premium service, the Disney Channel was best known for its cartoon shows — and as a perpetual also-ran to its basic-cable rival Nickelodeon.
The service's most basic plan undercuts rival Netflix by $2 per month, but the content selection is not comparable at this time.
A century later, Japanese companies perfected the art of selling basic technology to rivals, later moving into the branded markets they were in.
Even many people now protesting admit to knowing only the basic differences about the rival proposals.
Florence reverberated with the music of "West Side Story" as the story of the Jets and the Sharks animated basic American sportswear, with rival groups showing off in front of a parade of nose-in-the-air young women.
Foreign advances in basic science now often rival or even exceed America's, apparently with little public awareness of the trend or its implications for jobs, industry, national security or the vigor of the nation's intellectual and cultural life.
With this declaration from his inaugural address last week, President Barack Obama laid out a new governing philosophy, elevating the importance of basic government operations to rival political ideology and policy development.
Booth's definitely is more expensive than rivals: their basic chicken is £3.30 a kg, as against £3.19 at Tesco and Asda; they charge £3 a kilo for their basic pork as against £2.50 at Asda and their Bowland milk is 99p for two pints, as against 89p at the majors.
Yet what is really at trial is something far deeper: Microsoft's business model of turning stand-alone products into basic features, and outdoing rivals in the process.In 2004, after a five-year investigation, the Commission punished Microsoft for anti-competitive practices, identifying two problem areas.
