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Trad said Hanson "doesn't know what she's talking about – she doesn't seem to have anything but the most basic rhetoric about Islam, she doesn't know about Islam itself".
Because he and his ad people don't understand basic rhetoric and psychology (see Obama's Self-Defeating Rhetoric).
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For all his back-to-basics rhetoric, Michael Gove's reforms to the GCSE syllabus did not reinstate mass recitation in the classroom, though they do insist that pupils should know well "no fewer than 15 poems".
In Aristotle's ancient text on Rhetoric, he outlined the three basic rhetorical appeals: Pathos, Ethos, and Logos.
But complicating matters is the basic fact that rhetoric and reassurance can do nothing to shift the course of a hurricane or suppress a storm surge.
They live in the present tense, in the midst of this chaos, and for them, lacking the precondition of basic order, the rhetoric of a democratic future is hard to fathom.
Two decades ago, the economist Albert O. Hirschman published a historical study of the opposition to basic social advances; "the rhetoric of intransigence," as he put it.
Once you move past the basic anti-feminist/blue pill rhetoric, any major similarities between MRAs and MGTOW come to an end.
And both sides are actually in closer agreement on the basic approach than the heated rhetoric might suggest.
Kindly, he explains it: "What is really happening is (insert diagnosis) and what the government/Greece/EU/IMF/banks (take your pick) should do is (insert therapy)." Our APEs don't agree on everything, yet under their rhetoric runs a basic narrative, often unstated.
And then he pivots: he switches from the tone and rhetoric of your basic funeral oratory, to a completely different discursive planet altogether.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com