Exact(1)
With this understanding of the market, the company pursued a "value for money" positioning based on a combination of keen prices and basic quality products (Dibb 1996; Khandelwal & Saxena 2010).
Similar(7)
Soon, he reckons, firms in emerging markets will develop products that "straddle the pyramid"—developing basic high-quality products, but differentiating between customers at different income levels by adding various "bells and whistles for the rich".
We had a reputation for quality products.
Basic, quality care for millions of women is at stake.
The basic quality of life indicators are abysmal.
"But without that basic quality, nothing is possible".
Quality products and services are the minimum.
Take the right of basic quality education.
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