It was a time when the NHS, in Scotland as elsewhere, had suffered much uncertainty and Sam was the ideal man to affirm basic principles and restore morale through investment in hospitals and frontline services.
Although medical facilities and services are similar and free of costs in both areas, Government health services, as throughout Bangladesh, are plagued by scarcity of basic medical supplies and poor staff morale [ 15].
High morale is described as a basic sense of satisfaction with oneself, a feeling that there is a fit between personal needs and what the environment offers, and a certain acceptance of what cannot be changed (Lawton, 1975).
Unless you're one of those Panamanian-based one-percenters, feeling ripped off becomes a basic attitude and that takes its toll on workforce morale.
However, in its submission, the DoH pointed to a staff survey suggesting high levels of motivation and morale, and said there should only be basic pay increases if there is "strong evidence" recruitment, retention, morale or motivation issues require this.
But others, including Mr Morales, say the road would help bring basic services to isolated communities, and also boost the local economy by giving farmers better access to markets.
"It's a basic tenet of good management that you don't raise morale by telling your staff to tighten their belts while taking lavish increases yourself," he said.
Meanwhile, quality stagnates, teachers lack morale, teaching is by rote and pupils graduate without basic skills.
(Though there are some differences between Haydee Morales's gowns and Oscar de la Renta's originals, the basic glamour remains).
The US military regards it as good for morale but as web users know, once gained, it soon comes to feel like a basic right.
