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The basic insight was that "it takes two to tango, but no one was paying attention to the relationship," said Millicent Badillo, the senior vice president for account services at Grey who oversees the account.
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Their basic insight is that human beings are fallible: lazy, stupid, greedy and weak; loss-averse, stubborn, and prone to inertia and conformism.
One of its basic insights was that we humans — like other animals — interact with the world in ways that change our mental constitutions.
It seems undeniable that Mukhopadhyay's basic insight is correct: without the full dimensionality of life, mind, consciousness, self, and information, there is no way to explain the human mind.
But the basic insights are not: that transaction costs matter, and you can't understand the nature of modern economies without thinking quite hard about the rules and institutions underpinning them.
More centered on basic interpersonal behavior than refined managerial technique, Goldsmith's primary insight is that good manners is good management.
The third insight is that scale matters.
The basic insight of sociolinguistics was that social relationships affect the way we speak.
Or "Love and Death on Long Island," whose protagonist is a British novelist and whose basic insight about Long Island is that it isn't England.
This basic evolutionary insight is formalized in constraint-based modeling.
The basic insight - that affected relatives' genotypes are informative about an individual's risk for a multifactorial, polygenic disease - is not confined to the particular analytic approach presented here and could be used with other prediction methodologies.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com