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Buy in bulk, buy basic brands and cook your own meals rather than buying takeaways.
The international unit makes Marlboro, L&M and Bond Street cigarettes; Philip Morris USA makes the Marlboro, Virginia Slims, Parliament and Basic brands for American consumers.
Daniel Peris, an analyst at Argus Research, added that most people saw no difference between the basic brands of the three companies.
At the same time, however, the nation's second- and third-largest battery companies -- Energizer and Rayovac -- responded by cutting prices on their basic brands, causing many customers to switch from Duracell's copper-and-gold brand.
In 1996 he entered wine by buying Mildara Blass, a listed Australian wine company selling such basic brands as Wolf Blass, Yellowglen and Jamiesons Run.
You start out buying all the basic brands on the contemporary side, and once you've learned to trust her, you begin to dabble in designer.
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But time is short for image-transformation especially when the marketabimage-transformation especiallydoubt.
The campaign, including the first television advertising in four years for the basic brand, has a worldwide budget estimated at $100 million.
Renowned for its ceramics and commitment to design, the company is as much a basic brand for restaurants as it is for Japanese homes.
AEA disinterest in the company's publishing business may have pushed the map maker too far from its basic brand, said Stuart Dolgins, president of Langenscheidt Publishing Group, the United States subsidiary of Langenscheidt K.G., a map publisher based in Munich.
A basic, brand-name machine goes for $700 these days, complete with monitor, keyboard and specs that would have had us drooling on our catalogs only two years ago; for a few hundred more, you can land a screamer with, for example, a DVD player, a cinematic sound system and fine Corinthian leather.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com