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Dr. Scholl's for Her, which made its debut in 2005, strikes a more fashion-savvy chord than the 104-year-old baseline brand, with pastel packaging, illustrations of flowers and stylish shoes, and flowing script typefaces.
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While our study groups were similar in most baseline characteristics, the brand to generic group was generally healthier than the generic to brand group.
After that, the trucks are going to pack up the screens and the LED displays and the television sets and Times Square can go back to its baseline level of branded intensity.
Being a fair trade brand is a baseline for being a good business; not a differentiator.
Global gene expression signatures were investigated to examine whether brand-specific signatures could be identified using a toxicogenomics approach, to establish baseline gene expression profiles for the brands examined, and to provide insight into the mechanisms underlying the responses to CSC.
It's just that Sharapova's brand of bang, boom baseline tennis is bigger in just about every way.
With this in mind, the SF-36 questionnaire was completed first at baseline, prior to randomisation, to limit brand-specific bias.
The baseline of open communication channels between the brand and consumers is part of what makes Glossier successful — Weiss sees Glossier as a content company first.
Baseline measures included socio-demographic data, preferred brand of cigarettes, number of years smoking, use of alcohol and/or tranquilizers, past attempts to quit, Fargerström Test for Nicotine Dependence, Smoking Processes of Change Scale, and Coping with Withdrawal Symptoms Interview.
Make it a baseline employment expectation.
In addition, the baseline values were likely to be unaffected by brand-specific bias because the study population was insulin naive and completion of the baseline SF-36 questionnaire happened before randomization.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com