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Facebook sets a maximum pay-per-click rate based on your targeting options.
You can also set a silent wake alarm on your tracker based on your wake up target.
"Set your rates based on your costs, plus profits and your target," she says.
This all mirrors Facebook's "action spec ad targeting," which lets advertisers target you based on your activity in Open Graph-connected apps like Spotify or Foodspotting.
They're designed to keep those brands stuck in your mind so you pay them later, and they're targeted based on your demographic and interests.
So an advertiser isn't just targeting based on your general interests, but also what you're interested in right now.
When you first set it up, the startup helps you build a list of targets based on your past CRM and email information.
Berke said that in recent years, AdRoll has "doubled and quadrupled down" on retargeting (where ads are targeted based on your previous online behavior — if you see an ad follow you from site to site, that's probably retargeting).
That's probably what you'd expect to hear from a company with a profitable business in web retargeting (where ads are targeted based on your previous online behavior).
Founder and CEO Kamakshi Sivaramakrishnan said that while ad retargeting (i.e., ads targeted based on your past visits and activity) is possible within apps, things get trickier when you try to cross the boundary between apps and websites: "It's literally two devices on the same device, separated by an iron wire".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com