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So when CMOs hyperfocus on new customers, they may be damaging relationships with existing customers loyal ones who could bring in new customers based on word of mouth.
The number one reason why even today people adopt various e-mail products is based on word of mouth their friends recommend.
It's based on word of mouth.
Early on, Ms. Gussack ran some newspaper advertisements, but since then people have joined the center largely based on word of mouth.
Community is the buzzword Bisnow often revisits, but Summit attendance is invite-only and based on word of mouth, starting with that first meeting.
Asked how he had assembled this intriguing posse of thinkers, Brockman replied: "It's all based on word of mouth and reputation.
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The report, published by the party's Central Compilation and Translation Press, was available for purchase on Friday at the press's office, where buyers were trickling in based on word-of-mouth.
After checking with several anthropologists, I learned that, based on word-of-mouth reports and the occasional sighting by villagers out hunting, there may still be a few uncontacted tribes roaming the foothills, inland swamps, and low-lying jungle along West Papua's north coast.
Creating country-tinged indie rock (with subtle emo undertones, if subtle emo is at all possible), their buzz is as slow building and steady as their sound: based on word-of-mouth in the US, their album Cardinal shifted more than 2,000 copies in its first week before they had even been on a national tour.
All of the startups signing up organically, based on word-of-mouth from the success we've had in SF and NYC," said Grant.
A few people — emphasis on few — are going to get Tesla's new Model X SUV for free; others will get $1,000 bucks off for buying a Tesla based on word-of-mouth from existing owners.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com