These partnerships allow the company to develop custom layered listening experiences based on user locations.
In [14], the authors propose a user partition method based on user locations, and determine an inter-cluster coordination area by a predefined coordination distance.
MobiQpons allows users to download coupons based on users' location and shopping interests.
Every node in its social network is a photo group which is based on users' location or interests.
Another study [26] was focused on femtocell networks and presented a balancing data traffic method based on users' location and RSS information by resizing cell area, but it did not analyze some special characteristics of femtocells (e.g., the number of active users) which is more restricted than the occupied radio resources.
In her latest role as Google's vice president of location and local services, Mayer has been pursuing what she describes as the next big idea in tech: developing new cellphone-based programs that deliver customized ads, directions, recommendations, and other information based on users' locations.
Along this line, we investigated location-based dynamic challenge question generation schemes where different types of questions are generated based on users' locations tracked by smartphones and presented to users for fallback authentication [22].
Thanks to the GPS chip in most Nokia phones, the store will also find content based on users' locations.
Fig. 6 The different transmissions scenarios based on users locations: a, b, and d no interference scenarios, c interference scenario.
Yipit, the site that aggregates and recommends daily deals based on users' locations and interests (and raised $6 million back in June from a host of VCs), released some interesting trend data today on the daily deals space.
