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As discussed in the theories section, many behavioural theories suggest intention as a precursor to behaviour, therefore incorporating evaluative questions based on future intentions is likely to be a good predictor of behavioural change and impact on practice.
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"You build based on future demand.
The service hopes to tap into a sentiment its founders are calling the "intention web", which is based on future-looking and predictive data.
In the case of publishers, they tell AdGenesis what type of consumer they want to view their video, based on demographics, future purchase intentions, interests, hobbies, and so on prompted by AdGenesis once a publisher joins the service.
In fact, there is one exemption based on an intention to publish something "at some time future date, whether determined or not".
The first provides an immediate perceptual datum derived by motor act observation; the second is an anticipation of a future behavior based on an "intention-reading" mechanism.
"It was based on good intentions.
A lot of things that were based on good intentions get messed up.
Such intentions to mislead came to be called sneaky intentions (Grice 1969), and they constituted a problem for speech act analyses based on communicative intentions.
"Even [actions] based on good intentions, like feeding birds, can have evolutionary consequences on populations".
Importantly, the depth with which students read textbooks appeared to vary based on their intentions.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com