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An appeal based on ethos involves persuading based on a position of either expertise or simple believability.
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However, that relentless optimism — based on the ethos of a culture in continuous global ascendance and always intent on uncovering new horizons — may prove hard to rekindle.
Participants at the three-decade old festival, which is based on an ethos of co-creation and mutual self-reliance, traditionally all pitch in to build the event.
Ensconced in an academic setting, based on an ethos of experimentation and free of charge to visitors, they can let art stay crazy and exciting, which is what the Hessel does.
Now, too, some private residential homes – charging £1,000 a week and more – are pioneering more stimulating environments, based on the ethos that a life well-lived matters for all but perhaps especially so for those who have little recall of yesterday.
Thanks to this, we have seen an increase in customers as well as an improvement in the quality of projects, meaning that we've been able to choose which projects we want to do based on our ethos and interests allowing us to build a strong portfolio of projects and a clear brand.
At this historical moment, that theory is based on an ethos of sexual egalitarianism, in which we are expected to work ourselves up into a lather of excitement, "an intolerable neural itch," as W. H. Auden once described sexual craving -- at the prospect of treating the person lying next to us as our equal, worthy of respect and care.
That is the central spiritual, if not theological, concern of the Church of the Latter-day Dude, the totally not-fake religion based on the ethos of Jeffrey "The Dude" Lebowski, the slacker savior of Joel and Ethan Coen's 1998 cult masterpiece "The Big Lebowski".
The health care system is based on an ethos of universal health coverage, recognising the crucial role of the community.
The activities of the foundation are aimed at engaging Kosovar youth in educational and cultural activities to help them preserve their own culture, history, and religion based on an ethos of mutual respect [ 43].
It is based on the ethos that child survival is a shared responsibility and everyone – governments, civil society, the private sector and individuals – has a vital contribution to make.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com