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Monzo, in contrast, explicitly builds product and banking features in a community-driven approach based on customers' feedback and requests.
Aaron Koh, Head of Sales for GoDJ and GoDJ Plus, tells The Creators Project that, while they had indeed succeeded in developing the original GoDJ as a pocket-sized DJ mixer, the GoDJ Plus is being designed based on customers' feedback.
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Some marketers call it being 'customer-centric'; for any successful entrepreneur, constant improvement based on customer feedback is one of the key building blocks for their business.
"It's based on customer feedback," she said.
We chose to launch early and refine the product based on customer feedback.
Of 20 travel insurers listed by consumer group Which? it only recommends Saga and Marks & Spencer Bank based on customer feedback.
We are constantly improving and enriching our service based on customer feedback and metrics we setup to understand consumers' behaviour better.
The runaway success of a website like Net-a-Porter or Dropbox can be directly attributed to outstanding customer experience, achieved through continuous improvements to their service based on customer feedback.
"The decision to start business class services on our flights is an evolution of our passenger offering, based on customer feedback," Ghaith Al Ghaith, the chief executive of flydubai, said in an e-mailed statement.
It's all really based on customer feedback.
"I have lowered and raised my prices based on customer feedback".
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