Slate has created cell phone ring tones based on campaign catchphrases for your downloading pleasure.
The Street administration was plagued with scandal, with administration people being accused of awarding contracts based on campaign donations for Street's 2003 reelection campaign.
In total, there are over 50 off-the-shelf campaigns spread across the 12 months, such as sweepstakes, photo contests, polls and coupons, with each "mico-campaign" based on a call-for-action designed to covert traffic into leads or users becoming fans of the brand.
The concept is based on a campaign produced in 1997 for the Florida Department of Public Health by Crispin Porter & Bogusky in Miami.
Creature had been working with Cargill "to help us explore the relationship between great coffee and Truvia," says Mark Brooks, global consumer products director for the Truvia brand at Cargill in Wayzata, Minn., based on Creature's campaigns for the Seattle's Best brand of coffee sold by the Starbucks Corporation.
Creature had been working with Cargill "to help us explore the relationship between great coffee and Truvia," said Mark Brooks, global consumer products director for the Truvia brand at Cargill in Wayzata, Minn., based on Creature's campaigns for Seattle's Best, a coffee brand sold by Starbucks.
This article is based on her 2015 Campaign for Social Science/SAGE annual lecture, the full text of which is available here.
This article is based on her 2016 Campaign for Social Science/SAGE annual lecture, the full text of which is available here.
The campaign — which is to include ads on television, in print, outdoors and online as well as promotions — is based on a popular campaign for Miller High Life in the United States during the 1970s and 1980s, known as "Miller time" and "Welcome to Miller time".
(The Bank of Montreal, for example, recently used "The Times They Are A-Changin'," a song whose lyrics are largely based on the US Civil Rights movement, for a campaign).
