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It is based on Attention Restoration Theory, ART.
Modernista, the ad agency behind the soft-talking-lady ads that only occasionally seem to be talking about phones, seem to be measuring success based on attention.
Kik plans to use the proceeds of its ICO to develop a monetization system for its messaging app which will allow app developers to be paid based on attention, rather than relying on advertising or in-app commerce.
Its co-founder cited this problem as one they had worked hard on as well, and even mentioned the paper Google's post is based on (Attention is all you need) — though obviously they made their own version.
This is already happening in early ways with the Facebook Like and Google's +1 buttons micro-micro values buttons micro-microand favalueslity that will someday convert in value to other measures.
The hypothesis of cerebral plasticity in psychiatric disorders has encouraged clinicians to develop cognitive remediation therapy (CRT), a new therapeutic approach based on attention, memory, planning, and mental flexibility tasks.
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Participants who scored high on anxiety surveys were asked to play a game based on attention-bias modification training (ABMT), a treatment that's been shown to reduce stress by teaching individuals to ignore threatening stimuli and focus on positive ones.
Furthermore, in this study, the effect of gas migration on SCP problem was paid attention seriously based on new model.
Meanwhile, modeling methods are categorized based on details attention rate and dynamic attention rate, seeking for matching contributors.
This attention score ranged from 0 (low attention) to 100 (high attention), which allowed the participants to control the computer game based on their attention level.
But, however controversial Bieito's version may prove, no one can deny that it's based on close attention to the music and a clear-sighted view of character.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com