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He discovered that if he produced short (8- to 10-minute) videos that featured local farmers (both men and women, as most agricultural work in India is done by women) talking about their experiences and screened them with a facilitator who engaged a group in a discussion — an idea based on a teaching model pioneered by the Stanford researcher Jack Gibbons (pdf) — farmers were highly engaged.
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His latest work is Zero to One: Notes on Startups or How to Build the Future, a book based on a course he taught in Stanford University about start-ups in 2012.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com