But Mars, the giant candy maker (think M&M's and Snickers bars), takes cocoa very seriously.
You can add extra toppings such as milky way bars, chocolate shavings, whipped cream, or other things to make your cocoa just that more delicious!
A distinction is sometimes made between "hot cocoa", made from powder made by removing most of the rich cocoa butter from the ground cacao beans, and "hot chocolate", made directly from bar chocolate, which already contains cocoa, sugar, and cocoa butter.
Dragovic's secrets including eating two kiwis a day, and one chocolate bar – 70% cocoa solids, if you don't mind – which he says is full of "lactic acid, which is good for the muscles".
Jacques Torres has introduced Trinitario Treasures chocolate bars, using trinitario cocoa beans from Ghana.
Maybe a company that sells chocolate bars and hot cocoa was never meant to operate a weight-loss business.
By using cocoa powder and low amounts of cocoa butter, it was then possible to manufacture bar chocolate.
Hotel Chocolat sells four different bars with 100% cocoa content in its branches, while Swiss company Lindt has 99% cocoa bars in UK shops and supermarkets.
And, unacceptably, chocolate bars are shrinking as cocoa prices soar – post-2008, a Mars bar is 58 grammes rather than 62.5.
Here and at the cozy store named in reaction to all this highfalutin chatter, Chocolat Bla Bla Bla, on East 50th Street, you can find seriously dark chocolate bars (yes, 88-percent cocoa) that will take your head off, some flavored subtly with spices like cardamom or saffron or hot masala -- or you can try the Earl Grey tea bar, an intriguing combination of smoke and tea and opium dens gone by.
