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Of course, they are also banking on the popularity of the film to bring attention to their work, which it has.
Egnyte is banking on the popularity of the hybrid cloud for its long-term growth.
It may sound like a David-versus-Goliath strategy but Larson is banking on the popularity of Microsoft's Windows NT operating system.
He emphasized that a startup interest in banking on the popularity of a celeb needs to have a "true" authentic partnership, like Kim Kardashian and sexy shoes for example.
Similar(56)
But make no mistake, banking on the perennial popularity of its F-series pickup and demand in general for crossovers and SUV, the Ford brand is dropping most of its passenger car line perhaps turning the Blue Oval into a more brutal oval.
Netflix is banking on the Queen's popularity and global fame to help the series become an international hit.
Gianforte is banking on the president's popularity.
Mr. Barber relied heavily on Ms. Giffords during the last stretch of the campaign to fill the six months left to her third term, banking on her popularity to help propel his candidacy.
Airbnb quickly capitalized on the popularity of the petition.
Royalties are based on the popularity of the article.
It will largely depend on the popularity of the Mercury Protocol.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com