Microsoft can't, Apple won't, and others services don't care for now, since bandwidth is cheap.
Storage and bandwidth are cheap.
Bandwidth is much cheaper now, and his ad revenue is way up.
Since domestic bandwidth is always cheaper than international bandwidth, the business cases for domestic Internet enterprises improve dramatically - not just for ISPs, but for online banking, e-commerce sites, online government, enterprise VPNs, content hosting, web services, etc. Regardless of the medium, then, a closer connection will be cheaper, faster, and more efficient.
One driver is cheaper communications costs, mainly because of the current and probably lasting bandwidth glut, which removes one incentive to put computing power close to the user.
If we take Real Nolly Movies, for example, a large part of its audience is in the west (among the Nigerian diaspora), where bandwidth is quicker and cheaper.
However, although with the assertion that space requirements are cheap and bandwidth is abundant, still, keeping up with the continuous change in churn-intensive overlays is unfeasible.
"Cheaper bandwidth is necessary for the Internet to take off".
Storage is getting cheaper, bandwidth is less tightly restricted and, as such, the apps we use are getting bigger.
