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Sells about 70 gluten-free products, including flours and baking mixes.
J.M. Smucker agreed to buy the company, the maker of Pillsbury baking mixes, for $25 a share, or about $500 million.
The International Multifoods Corporation, the maker of Pillsbury baking mixes, reduced its forecast for this year's profit after losing market share.
As pumpkin-mania has showed no signs of slowing, other products have joined the pumpkin-flavored milk, ice creams, and baking mixes.
While the selling point of baking mixes, which generally require adding only eggs, oil and water, has traditionally been their simplicity, the recipes that Duncan Hines is promoting in the campaign are not as simple.
The Pinnacle Foods Group, a packaged foods company with a history of buying orphan food brands like Swanson frozen dinners and Duncan Hines baking mixes, may also be interested.
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Commercial baking mix contains a variety of basic ingredients needed for many different baked recipes, including biscuits.
While fish is baking, mix remaining olive oil with crushed cumin, parsley, garlic and lemon juice.
Pillsbury, which is being acquired by General Mills, put its retail dessert and baking mix division up for sale yesterday.
"So they had, like, a baking mix or a cookie mix, and they were all great people, but there was no business.
Krispy Kreme, based in Winston-Salem, N.C., raised the price of the baking mix sold to franchises for the first time in five years, helping to increase profit.
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