The fast-bake programme works well and there's a good viewing window.
For the contestants, just as in Bake Off, the programme-makers have gone out of their way to show that sewing isn't just practised by little old ladies with glasses hanging round their necks.
"The Great British Bake Off", a television programme devoted to cupcakes and crumpets, recently ended a second series.
I've been liveblogging television for the Guardian for eight years – I've also joined viewers for Strictly Come Dancing, The X Factor, The Apprentice and Eurovision among other programmes – and Bake Off is probably the most challenging.
Nor does it address a dilemma Whittingdale himself intrinsically raised when he said: "Whether or not Strictly or Bake Off or other programmes are too removed or absolutely distinctive, that is for the judgment of whoever will have the task of assessing BBC programming".
By their very nature, programmes such as Bake Off would be extremely difficult to broadcast live – episodes would end up being several hours long because of the length of the bakes.
If, for some bizarre reason, you've never seen the BBC's showstopper The Great British Bake Off, then allow the programme's star baker Paul Hollywood to explain the basic premise: "So we've got this fat Scouser and we've got this posh lady from down south and we've got a couple of comedians that haven't been on the TV for a while and we stick them in a tent with 12 bakers".
In addition Love's figures, which have been filed at Companies House, include programmes other than Bake Off so the show's rise and the effect it might have on talent pay cannot be extrapolated separately.
And while Moore said it was patronising to say the young are only interested in sex, her list of shows that get the youth vote – including The Great British Bake Off, The Apprentice, and programmes about Brexit – did not suggest a revolutionary approach to the audience.
BBC1's The Great British Bake Off, the most-watched TV programme of 2015, received its fifth consecutive Bafta nomination.
Her victory in the final of last season's Bake Off was the most-watched programme of 2015, pulling in more than 13 million viewers.
