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This approach could veer toward "badge engineering," which was General Motors' downfall.
The G.M. concept cars could certainly not be accused of looking alike, which means badge engineering may not be inevitable.
Badge engineering is common in the auto industry, where automakers often add attractive features to a vehicle from a lower price range and sell what is essentially the same product under a brand name seen as more exclusive.
While it is nothing new for automakers to play Mr. Potato Head by sticking on different grilles and nameplates -- "badge engineering" in industry parlance -- the adaptations go beyond restyling a Buick Regal and calling it a Pontiac Grand Prix.
What we do know, from past experience, is that all reorganisation is costly both in redundancies and badge engineering and in terms of ministers and officials losing concentration from their policy tasks.
And I'm not talking about badge engineering here.
Similar(43)
What they didn't say: Like a cigarette smoker who keeps trying — and failing — to kick the habit, G.M. can't seem to stop itself from badge-engineering a bunch of similar vehicles for each of its divisions.
Her mission is two-fold: bolster membership and increase the science, technology and engineering badges the nonprofit's 1.8 million girls and teens can earn.
The new offerings include badges in the fields of engineering, computer science, robotics and outdoor STEM, such as the Race Car Design Challenge badge, the the Programming Robots badge and the Eco Camper badge.
Girl Scouts of Orange County has spent the last several months preparing a STEM — science, technology, engineering and math — badge for sixth- to eighth-grade Cadettes, and the council plans to offer it when its new membership year starts Oct. 1.
The new offerings include badges in the fields of engineering, computer science, robotics and outdoor STEM.
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