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The phrase 'bad brand' is grammatically correct and can be used in written English.
It is often used to refer to a company or product with a bad reputation, and is commonly used in informal contexts. For example: "Jill refuses to buy anything from that bad brand."
Exact(19)
He concluded that "Facebook may have an irreversibly bad brand".
It's a bad brand"); books about "bourgeois virtues," "integral consciousness," health-care reform, fasting, and basketball; and "Pride and Prejudice".
"Obviously WikiLeaks has a very bad brand among conservatives," he said, "but Wikipedia is almost as mainstream as Facebook or Twitter".
I haven't minded, because it's not a bad brand to be associated with: small but big, ancient but modern, an island but one open to the world.
"It's really unfortunate that Prevent has got a bad brand – everyone who works in it will admit that – but it is working, because we know about a number of foiled plots," says Irfan Chishti, a member of Luton borough council's three-strong Prevent team.
There's a good example of a bad brand extension.
Similar(41)
One of his flagship policies would be that everyone would have to refer to the city by its full name and not as "LA" because it's "bad branding".
We've all seen the downside of bad brand-celebrity endorsements and the negative effects an endorser's personal life can have on brands.
This is bad branding in any circumstance, especially with a brand that engenders such emotion.
Yelling at an unresponsive LG robot in the supermarket sounds like a bad branding moment.
Bad branding and sentiment resulting from poor-quality content will turn away customers rather than attract them.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com