"No one wants to go back to living the same way we did 50 years ago, without cellphones or TVs," said Mitsuyoshi Kunai, a 54-year-old fisherman who tended his nets just a few miles from the Ohi plant.
This is your fire power when presenting the product as a solution, and you want to present the solution back to them the same way they presented the need to you.
As I left Hotel Commonwealth and walked back to Mission Hill, the same way I did every weekend 20 years ago, I was left with my conflicting feelings.
Governments at the moment are still ostrich-like, thinking, lets just go back to the same old ways of printing money, lots of quantitative easing.
A 2005 Science paper offered a possible route to hundreds or even thousands: Rather than elasticity the tendency for a material to come back to the same shape the paper demonstrated a way to trigger a change in a material's plasticity, that is its ability to be reshaped.
How does it manage to swim down its river of birth to roam across thousands of miles of ocean and then find its way back to the same river to begin the reproductive cycle all over again?
In recent years, a few dozen females found their way back to the same bays their ancestors used for bearing their young.
If you need to, use large quantities, or else dirt will naturally find its way attracted back to the same spot.
I'm not trying to democratize the whole thing, but at the same time, I want someone to get interested in it enough to peel back the layers, to have this fun or poignant or thoughtful or meaningful experience, go back home and unpack it, digest it as they lie in bed, and then want to come back to that in the same way they would do with a non-artistic experience.
"If it doesn't make a profit, it goes out of business and we haven't spent all our time and resources to acquire this club then allow it to go back the same way within a year".
