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A few years ago the historian Edward Tenner argued in "Why Things Bite Back: Technology and the Revenge of Unintended Consequences" that for every technological action, there is an equal, opposite and unpredicted reaction: technology's revenge.
How has your business dealt with "laid back" technology vendors?
"If you look back, technology today is standing on the shoulders of giants," he said.
While corporations and legislators were moving the goal posts back, technology was accelerating forward.
Edward Tenner, the author of "Why Things Bite Back: Technology and the Revenge of Unintended Consequences" (A. A. Knopf, 1996), terms the drive for global visual symbols "glyphomania".
It drew a border between past and present, says Edward Tenner, the author of "Why Things Bite Back: Technology and the Revenge of Unintended Consequences".
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Of course we must back technologies based on their potential to deliver on our 2050 carbon targets.
But venture capitalists say they have started to back technologies like alternative energy that take relatively long to gestate before they are ready for the public market.
She said "a populist politician might want to back technologies with public support and which offer good value to the taxpayer".
We then need to back technologies with a renewed urgency, grit and determination, leaving no barrier in place to slow or hinder their development and roll out.
It resides in the common belief that there is a fundamental, unbridgeable gap between "lean forward" technologies such as PCs and "lean back" technologies such as television.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com