Tonality has been rehabilitated, and for at least 25 years composers have been working hard to win back audiences.
He was going to pick the right films, spend less to make them, spend just as much to market them, and win back audiences who'd forsworn the moviegoing habit.
Theaters would likely be willing partners as they look for ways to bring back audiences, which are increasingly staying home.
The show went to a commercial, and when they came back, the audience was chanting, "Joe!
How do we kind of garner that passion and bring back our audience?
Otherwise you'll have to try and win back your audience later on".
As he yells the song's punchline – "I gave you seven children and now you want to give em back" – the audience whoops in delight.
But the theatre's sponsors have cut back and audience members are now less willing to shell out for a programme or after-show drink, Gauld says.
He often fought back, dragging audience members on stage and assaulting them.
About halfway through the evening, when the commercials ended and ABC's cameras came back on, audience members could be seen returning to their seats.
