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I've been doing some work with American networks and it's often discussed in the States that British viewers are awfully sophisticated.
You wouldn't call He's Guilty awfully sophisticated lyrically: it reads more like a local newspaper court report than one of the epic shaggy dog tales Springsteen would go on to write during the early 1970s.
By comparison, the Republican impulse to close ranks and enforce ideological conformity around litmus tests and shore up their own social base seems awfully sophisticated.
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The models, however sophisticated, don't work awfully well, particularly when big shocks occur.
The photo guide, which gives tips on how to take different kinds of shots, seems awfully rudimentary for a camera this sophisticated.
Awfully wrong".
Awfully quick.
Awfully good.
That looks awfully different.
It sounded awfully familiar.
Traveling is presently awfully exhausting.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com