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A noted hacker is giving away software to convert stupid cars into intelligent ones.
The point, says Schwartz, is that giving away software opens up new markets.
The phone plan mirrors Google's efforts to give away software and services for PCs and profit through customized advertising.
"Communicating with your customer base has become a difficult thing," said Mr. Creighton, whose company also gives away software for detecting phishing attacks.
That argument is difficult to evaluate because Google gives away software like Chrome to drive more traffic to its money-making search engine.
ESET, which is still privately owned and does not give away software, has grown more slowly, but says it has over 100m users.
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Similarly, why would Microsoft give away its software when its gross profit margins from selling software approach 80%?
While Mr. Zimmerman is giving away his software so far, his goal is to attract VoIP software and hardware developers to license his technology and embed it in their products.
These days, Microsoft gives away business software to students and will let certain start-ups use its software free.
AT&T is giving away Publius software and service free.
It gives away its software under an open-source licence.
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CEO of Professional Science Editing for Scientists @ prosciediting.com