The phrase "awareness purchase" is not commonly used in written English and may not be immediately clear to readers.
It could be used in contexts related to marketing or consumer behavior, particularly when discussing purchases made after becoming aware of a product or brand.
Example: "The campaign successfully increased brand visibility, leading to a significant rise in awareness purchases among consumers."
Alternatives: "informed purchase" or "conscious purchase".
The authors of Meaningful Brands found that successfully branded companies routinely outmatched competitors on key performance indicators (KPI) such as brand awareness, purchase intent and premium pricing.
Today, brands looking to drive awareness, purchase intent and ultimately sell something can do so in new, efficient ways that have dramatically changed the way brands look to drive conversion in retail.
The results showed that advertising value, flow experience, web design quality, and brand awareness explain purchase intention.
The online survey, conducted by the advertising research firm Dynamic Logic, found that video commercials vastly outperform conventional online ads on measures like brand awareness and purchase intent.
Someone may jump straight from awareness to purchase if they are not inclined to do research and have a strong recommendation from a friend, for example.
It would be a sort of user-based experience where we're served ads on any screen and where ads are served sequentially to build a narrative, take people from awareness to purchase.
The spine of the timeline in this case is based around the conventional sales funnel (awareness, research, purchase), but then adds another step: OOBE, or out-of-box-experience.
"Free People is actually one of my favorite content marketers right now," he said, adding that the brand does a great job of using editorial content and "a clear visual voice" to create a seamless path from brand awareness to purchase.
How do we lead people from awareness to purchase?
The ties that bind recall, awareness, and purchase intent can be equally opaque.
Used strategically, DRTV can be a powerful mechanism for increasing awareness, fostering purchase consideration, and driving sales across all channels.
