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Since virtual merchandise is in its infancy, there are few solid measures to pinpoint how much campaigns offering the pretend items build awareness, enthusiasm or loyalty to a company and generate real-life purchases.
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But a truly deep conversion, from awareness to enthusiasm to obsession, requires time.
Identifying 'local champions' who could help raise awareness and enthusiasm but in most cases this is not done.
We need to ramp up efforts to build public awareness and enthusiasm about brain research, including establishing clear links to daily living.
A community group started Raidió na Life to create a cultural service for the community and raise both awareness and enthusiasm for Irish along the way.
In order to help with recruitment, it is useful to build physician awareness and enthusiasm about the research, and to encourage their voluntary participation in it.
One possibility is a lack of awareness or enthusiasm, with some boards not yet conceiving of such engagement as part of their brief.
The support of the NephCure Foundation, which is dedicated to advancing research into the pathogenesis and treatment of FSGS, has facilitated the creation of the cooperative network and fostered awareness and enthusiasm for the study among patients and their families.
The majority of interviewees viewed the challenge of improving recruitment as not about raising general patient awareness and enthusiasm about research but about the exercise of specialist clinical knowledge and clinical relationships for identifying those patients eligible for particular studies.
First, Brown cited Wayne Gretzky, who came to L.A. in 1993 and raised awareness of and enthusiasm for the game.
Interest from the media and the public swelled hugely over the tournament, which has raised both awareness of and enthusiasm for the women's game, something that many hope will be replicated in the English domestic game, the Women's Super League.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com