Indeed, there was speculation that the departed Houdini was well aware that publicity could do him some good.
Although Maharishi's grandiose claims to be saving the world through Transcendental Meditation and other spiritual techniques such as levitation or "flying" attracted ridicule as well as curiosity, he was shrewdly aware that publicity, however negative, could be used to gain converts and to broaden his base of recruitment.
But the bombers who do get through seem more sophisticated than before and more aware of the publicity value of high-profile targets.
Of course Preminger was fully aware of the publicity value of trampling taboos and often courted controversy as a way of keeping his name in the papers.
Contrary to Hepburn's public image as an indifferent fashion rebel who wore slacks in public years before pant suits came into vogue, Hepburn cultivated her counter-culture image deliberately and with great precision when she became aware of its publicity value, eventually ordering custom-made slacks and shoes and, on the sly, ordering handmade French lingerie.
"I'm sure they'll be aware of all the publicity about Rod Liddle.
But Prince Albert decreed it too risky, all too aware of the negative publicity a chopper crash atop this temple to Mammon would bring.
Industry analysts say that automakers in general are less insistent on disputing the need for a recall, and more aware of the harmful publicity that results from not addressing a safety problem quickly.
There's still a lot of divided government".Storey said that while the Texas re-redistricting was successful from a partisan point of view — Republicans defeated four Democratic House incumbents on Election Day — state leaders were all too aware of the negative publicity surrounding the Texas and Colorado Legislatures after they redrew the Congressional boundaries.
Following the initial complaints about too-thin models in New York and London, there was a perceptible shift away from them at subsequent shows in Milan and Paris in September and October, suggesting that designers had become aware of the negative publicity associated with the images they project.
