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Of course awards matter.
"Maybe the individual story awards matter, but the general-excellence categories are absolutely arbitrary.
Obviously I'm delighted that the films are recognised but I don't want to think awards matter.
Jay Rayner, The Observer's Restaurant Critic and awards co-host, said: "What makes the Observer Food Monthly awards matter is that many of the key categories are awarded by serious experts: our readers.
How much do awards matter?
Similar(54)
Critical ratings and awards mattered, but not nearly as much as one would expect.
Why then, if it's so difficult to reach a consensus, does the channel of the year award matter?
There was a divide on how much the award mattered to whistle-blowers.
The award's 5000-euro prize matters far less than the "boost in motivation" that the award represents.
And maybe that's the main reason that creative awards should matter to agencies; because increasingly they matter to clients, who can see as clear as day that creativity drives their business".
It's not the awards that matter much here, and it's a good thing considering not many are handed out.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com