(For security reasons, the National Book Foundation had handled all the award communication by phone).
Development programmes, competitions, awards, internal communication tools, innovation budgets, intrapreneurship workshops can all be tools to support "intrapreneurs".
In 2004, BAT was awarded the Stakeholder Communication Award in the new PricewaterhouseCoopers Building Public Trust Awards (Broughton, 2004).
One of its latest innovations is the EMBO Award for Communication in the Life Sciences, a new annual prize worth ?5000 to a working scientist who has made an outstanding contribution in communicating science to a nonscientific audience.
Both were designed by 2x4, a New York studio that won the 2006 award for communication.
One of the other highlights was receiving the best "single initiative" at the first EMBO Award for Communication in the Life Sciences.
Professor Frances Balkwill, head of the Translational Oncology Laboratory of Cancer Research UK and winner of the 2004 EMBO Award for Communication in the Life Sciences, encourages her students and researchers to work on science communication.
She is a two-time National Magazine Award winner, and has also received a Heinz Award and the National Academies communication award.
Such was the popular impact of the book that there is a now a children's prize for science communication awarded in his name, and in 2013 Bryson was the first non-Briton to be elected an honorary fellow of the Royal Society.
He has also received the inaugural S.E.A. Write Award (1979), the first Cultural Medallion for Literature (1979), the Association of Southeast Asian Nations ASEANN) Cultural and Communication Award (Literature) (1987), and the Raja Rao Award (2002).
Ico Migliore, a partner in the firm (which won awards for its communication design for the 2006 Olympics in Turin and for an exhibition in Milan for T, among others), explained that each of the thematically organized galleries embodies a different visual and technological approach.
