Exact(3)
Mr. Simpson has also been content to grow slowly, avoiding mainstream outlets like Wal-Mart in favor of specialty skateboarding and biking shops.
The best approach is likely to start modestly, avoiding mainstream marketing until sales volumes reliably indicate where and how to approach shoppers.
To this end they planned a modest marketing budget, to be spent on subdued promotional activities such as street posters and music press adverts, while avoiding mainstream instruments such as billboard and TV advertising.
Similar(57)
Are there rebel customers who, in an attempt to maintain a nonconformist identity, avoid mainstream products?
"Those kinds of celebrities could turn off early adopters who want to avoid mainstream behaviors and crowds," he said.
So self-reinforcing are these ideas that you almost have to avoid mainstream business to get away from them.
Gossip magazines like Us and People, and Web sites like TMZ.com follow his exploits, but he has so far managed to avoid mainstream prying.
Next month he'll release "Airtight's Revenge" (Plug Research), his second album, which avoids mainstream soul and jazz in favor a scratchy, hip-hop-influenced sound.
Like another character, Nick, in "That Was Then," he might see himself as having avoided mainstream politics -- He'd only believed in pop".
Some of the smaller ones have avoided mainstream development, however; such as the private island resort of Nikoi, which opened with just six beach houses in 2007.
The medium, he said, was a way to avoid mainstream media outlets and get his message directly to the American public.
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