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"Our average price point is about $20," he said.
Or "cheap" (the average price point is $40).
"Prada has been clever to hold their prices on the more basic comparable things, even though their average price point has gotten more expensive," Ms. Gilhart said.
For regular gasoline in the United States, that average price point would be $4.11 a gallon in nominal terms, and $4.27, accounting for inflation.
And in February, it revamped the merchandise sold in its Savvy department, reducing the average price point to $50 from $150, and offering what Michael Crotty, Nordstrom's vice president of marketing, called "new, of the moment" brands.
(The average price point for her clothes is $250 to $300, but her Madison Avenue store carries $1,200 evening dresses and a shearling coat for $2,295, and a customer with an Hermes shoulder bag is not uncommon).
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Today's report also found that top paid iOS and Google Play applications have higher average price points than those on Amazon.
On average, after adjusting for sex, age and consumption levels, smokers of packs containing 20 cigarettes nominated price points that indicated that sticks in their usual pack would have to reach AUD$1.21 each before they would consider quitting, a significantly higher per stick price than the average price points nominated by smokers of each of the larger pack sizes.
After adjusting for sex, age group, and consumption levels, no significant differences were found in the average price points nominated by smokers from the low (most disadvantaged), medium and high (least disadvantaged) SES groups, although there was evidence of a trend for higher SES respondents to report a higher price point.
The clinic also promises a short procedure time of around one hour, and a lower-than-average price point of approximately $400 for an abortion.
The company is currently best-known for its LCD monitors and TVs, which are available in the US and typically carry lower-than-average price points.
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