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The average number of "friends" in a Facebook network, Marlow tells us, is 120.
In December, the average number of "friends" per member, worldwide, was 100.
After all, the average number of friends that people have on Facebook is 338 so why not try starting a fundraising meme?
The key determinants of success or failure were (i) the average number of friends that users have and (ii) whether the difficulty of using the site comes to outweigh the perceived benefits.
Dr Marlow found that the average number of "friends" in a Facebook network is 120, consistent with Dr Dunbar's hypothesis, and that women tend to have somewhat more than men.
In fact, the average number of friends on Facebook is 120 to 130, just short enough of Dunbar's number to allow room for grandparents and babies, people too old or too young to have acquired the digital habit.
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The average number of friends-of-friends connecting you to any other random person might not be exactly six – it depends on how you define links, for one thing – but it is a small number of about that size.
New Pew Research Center survey findings show that the average (mean) number of friends among adult Facebook users is 338 and the median comes in at 200 friends.
The average (mean) number of friends among adult Facebook users is 338, and the median (midpoint) is 200.
The average number of nominated friends per individual is 2.54 and approximately 85% of the friends are from the same school as the respondent.
The average number of good friends was 3.0 (ranging from 0 to 11) and a large proportion of patients reported having no friends at all (25.9%).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com