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The site already offers useful statistics– like the site's "average consumer" profile, which pulls from credit bureau data to outline average loans, delinquencies and amounts outstanding for American consumers to give borrowers some perspective on where they stand.
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But their irony is even further sharpened if one considers the industry's consumer profile: Compared to the average American, African Americans are more than 13percentt more likely to own a tablet device, more than 29percentt more likely to own a smartphone, more likely across all indexes to consume entertainment online.
Instead, it's revealing data about who's visiting your BrandYourself profile page in a way that's probably more meaningful and comprehensible to your average consumer than, say, Google Analytics.
The average consumer is a fiction.
The average consumer will be harder to persuade.
The average consumer may think 900 items is a lot.
Can the average consumer live solely off the Internet?
"The average consumer should not be concerned about safety".
"But the average consumer is not that sophisticated.
Right now the deck is stacked against the average consumer".
None of this is news to the average consumer.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com