Traditional networks and cable providers have the content, but if they hold on too tight, they will miss out on vast new avenues of distribution and revenue.
6 05 p.m. | Updated The Internet has changed almost everything about the music business, of course, from introducing a vast piracy threat to opening up avenues of distribution that allow musicians everywhere to instantly make their work available online.
That was part of the reason for the sense of anxiety and uncertainty that permeated the conference, as aspiring filmmakers explored issues like the emerging world of digital production, alternative avenues of distribution like cable television, and seeking financing from foreign television markets hungry for something to fill up their air time.
Acquisitions of local companies can bring you avenues of distribution, valuable insights about customer bases, expertise about regulatory environments and a chance to learn.
If I had more time, I would work to create new avenues of distribution, develop more long term-strategy, spend more time in the field with our retail partners and work even more closely with design and manufacturing.
There's also something potentially subversive about the process, too, of bypassing agreed avenues of distribution like SoundCloud or Spotify.
These well-developed avenues of distribution allow filmmakers to join the conversation surrounding our genre of choice, instead of having to create the buzz ourselves.
It might not be a game for everyone but it points to how, with readily available tools and avenues of distribution, the market is opening up to new possibilities of what video games can be.
