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Especially at a moment when department stores are struggling, this might be an important avenue for reaching new customers.
Even G.M. has said it plans to keep dedicated Facebook pages, stressing that it is an important avenue for reaching car buyers.
Online channels provide another avenue for reaching customers, but the mindset and means for delivering services hasn't fully adjusted to a more tech-savvy, time-strapped consumer.
Social media provides a near-direct avenue for reaching the masses, but it most certainly isn't a simple or easy thing to achieve saturation, especially when we're talking about millions of followers.
Young people and adolescents Addressing prevention in young people and adolescents is also a key section of the report, which notes that school-based programmes can be a crucial avenue for reaching them with gender-sensitive information and life-skills.
Since education is compulsory until high school in China, to ensure that sex-education programs reach all adolescents in time to encourage delaying sexual activity, junior high school-based programs may be an effective avenue for reaching this target group before they start engaging in sexual activity.
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Now, we need to use all possible avenues for reaching people: rivers, roads, air, and moving across borders.
In recent years, the rise of social media (e.g., Facebook, Twitter) has provided new avenues for reaching the general public during infectious disease outbreaks.
The new Alexa skills integration, meanwhile, gives Polly another avenue of reaching consumers.
For the king, education is a main avenue to reach prosperity.
For Burstin, YouTube is just the first, and broadest, avenue to reach a Hispanic market dominated by traditional broadcast gatekeepers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com