The Donna Karan Company was a success from the start, but its great breakthrough came in 1989, with the inauguration of a lower-priced line called DKNY.
Mistake number two: the late 1997 launch of a lower-priced SJK line aimed at younger customers.
Tesla will use the increased production of cells, and resulting lowering of per-battery cost, to drive production of a lower-priced Model 3 "mass market" electric car.
If a vendor does not keep prices competitive with other suppliers, they risk having their brand removed from Walmart's shelves in favor of a lower-priced competitor.
A complete DVD collection boxset was released December 29 , 2009 and re-released on December 28 , 2010as part of a lower-priced Viridian Collection.
Davis introduced the cheaper Tessie collection of bags and a lower-priced version of the brand's popular Bayswater bag.
"You don't have to wait for a lower-priced version of that book now.
2011 was supposed to be the pause that refreshes the Bordeaux market, highlighting the quality of the previous vintages while offering a lower-priced alternative.
A classic experiment described by Itamar Simonson and Amos Tversky showed that if you asked people to choose between a mid-priced microwave oven and a lower-priced one sales of the products were roughly split.
The Leiber Group retains ownership of her name and plans to produce a lower-priced Pamela Dennis line designed by others.
