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That is one of the reasons Drugstore.com has not yet rolled out its auto-replenishment program.
Significantly, the company does not plan to offer an auto-replenishment program for prescription drugs associated with chronic illnesses.
Perhaps with that in mind, some Web merchants are devoting extra effort to keeping their auto-replenishment customers happy.
Auto-replenishment programs have a long and successful history in the direct marketing industry, with companies like Harry and David pioneering the fruit-of-the-month-club idea.
Notably, though, for household items like health care and beauty goods, online auto-replenishment programs have been a tougher sell, said Carrie A. Johnson, a retail analyst with Forrester Research.
A small but growing number of online retailers are rolling out so-called auto-replenishment programs, in which customers sign up for periodic shipments of everything from pet food and steaks to diapers and acne medicine.
Mr. Keller said the program began on the television network six years ago, with a line of vitamin products -- an obvious choice for auto-replenishment, since a customer's supply dwindles at a predictable rate.
[C4.] E-tailers Lock In Repeat Orders A small but growing number of online retailers are rolling out so-called auto-replenishment programs, in which customers sign up for periodic shipments of everything from pet food and steaks to diapers and acne medicine.
A/V will be a key enabler of auto-replenishment and its projected $52 billion market.
Auto-replenishment will simplify the consumption process by removing consumers from routine purchases.
Auto-replenishment will provide the opportunity to automate social impact into the consumption cycle.
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