But it is hard to escape, given the costs of unilateral disarmament.The authors' solution is a fundamental change in market structure.
The broader greening of industry will cause a lot of pain and cost a lot of money, but the authors' solution of focusing on environmental efficiency is too reductionist and far too easy.
The authors' solution, developed through work with hundreds of sales organizations globally, is a proactive, take-charge prescriptive approach that sweeps away obstacles and guides customers through decision making.
The authors' solution is to introduce a conditioning genome; i.e. an additional genome that is used solely for reference purposes.
Author Solutions, a self-publishing company in Bloomington, Indiana, has ninety thousand client-authors.
Pearson has made Author Solutions part of Penguin, a Simon & Schuster competitor.
Kevin Weiss, the chief executive of Author Solutions, hailed the deal as a step forward for self-publishing markets.
Partnering with Author Solutions, the house will allow hacks who love the hanky-panky to publish their own bodice-ripping, hay-rolling romps under the imprint Harlequin Horizons.
But since Simon & Schuster was already far along in the planning with Author Solutions for the new brand, it decided to go forward anyway, Mr. Rothberg said.
In addition to the standard editorial, design and distribution services normally offered by Author Solutions, Archway will offer a new options created in consultation with Simon.
