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Appear engaging?
Be engaging.
Many of them also engage in the sort of strategic authorial intrusion practiced by novelists from Laurence Sterne to William T. Vollmann.
Engaged, not engaged.
Peacefully engaged.
So engage.
Be engaged.
Stay engaged.
Engage their senses, engage their memory.
A third reason why textbook authors employ CACs relates to authorial voice and interpretation.
Marketing phenomenon, authorial manifestation.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com