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It's not just about organic farming or locavores, since authentic products of terroir can come from far away.
At Decibel, the menu is now flanked by a flier offering customers "authentic products" that are used in sake breweries in Japan.
"It went from an immigrant store to an Italian-American store focused on authentic products of Italy," Mr. Di Palo explained.
The tag's overall goal is to ensure that only authentic products make it onto store shelves.
First and foremost, companies must be aligned with value-driven consumer trends toward simple, authentic products.
Instead, people would do their "own thing" manifesting their personality, and trust that resulting "authentic" products would find their markets.
Similar(36)
He was an authentic product of a world in flux.
The authentic product retails for $900, Fendi said.
"Is Chilean oil made with Italian olives an authentic product?" he asked.
The PGI (Protected Geographical Indication) is your guarantee of a genuinely authentic product.
With DNA tags, he contended, "you're going to know that this is an authentic product".
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