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It is a sweet arrangement, to be certain, but hardly an authentic fan experience.
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The corpus of psychological research on the topic remains, however, largely concerned with (a) producing of formal taxonomies of fans, and (b) making the analytic distinction between authentic "fans" and mere "spectators".
And for the discerning, trendy Japanese youngster, England supporters are the authentic football fan.
"We would always stick to 100 per cent authentic, unknown, fan contributors," Peled says.
But for others, the Reds' disappointing form this season is a chance to re-evaluate and remind those fellow supporters who have grown cosily accustomed to winning over the last 25 years what it is to be an authentic football fan.
Little Lion has been working closely with the original team behind the programme to ensure the result appears authentic to fans.
But what about the tourists with thirst for knowledge as well as beer, who wanted something more authentic than the fan zones?
For a taste of authentic charm, baseball fans can look to Wahconah Park in Pittsfield, Mass.
Retailers are supposed to market authentic jerseys to fans, down to the last detail, and adding a tiny, chain-stitched last name would add to the cost of an already pricey item.
"But it's crucial to be an authentic representative of fans, a group that can be independent of the parties involved in some of these contentious policy issues," Weissman said.
Avoyan says brands are coming onboard because the content is authentic and 100% fan-produced and inspired by the brand; drive efficiency in marketing; and lots of social engagement.
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