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Authentic Brands also handles the posthumous brand-building of Bob Marley.
Those sites feature a blue check mark on their Facebook pages, certifying they are authentic brands.
"Hitting the expected price points is a challenge," he said, "but the demand for authentic brands is there".
"They are looking for the hot brands, and the hot brands obviously are the authentic brands," said Jim White, head of investor relations for Pacific Sunwear, a publicly traded company based in Anaheim, Calif.
Ms. Brooks distinguished authentic brands like Frye from "retro" products, explaining that retro refers mainly to newly designed goods whose relationship to their progenitors is mainly one of style.
As consumers increasingly crave unique, authentic brands that meet personal preferences, marketing and distribution costs are falling dramatically.
Similar(54)
Authentic brand partnerships.
"It's very exciting to be an authentic brand," she says.
For example, employees came up with the idea to get an authentic branding iron as a sort of company "mascot" while noshing on ribs at the local hotspot.
Peter Taylor, managing director of Hunter, which makes the royal family's Wellington boots, says: "Especially at times like this, consumers are looking for an authentic brand such as Hunter".
Fie, foolish reader, fie! No, it's because North Korean socialism is the most authentic brand of socialism in the world, perfected as it was by Kim Il-sung, who first unveiled the juche idea back in 1955.
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