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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
aura
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "aura" is correct and usable in written English.
It can be used to describe a distinctive atmosphere or quality that seems to surround a person, place, or thing. Example: "The old mansion had an eerie aura that made visitors feel uneasy."
✓ Grammatically correct
News & Media
Formal & Business
Science
Alternative expressions(7)
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
60 human-written examples
The Kennedy aura remains a factor in US politics, even when there is no Kennedy on the ballot paper.
News & Media
It's not a big budget film, and there is an aura of playful experimentation that seems to be sustaining the cast through the mud-spattered adversity.
News & Media
So I wanted to show in this film how being white in Africa gives you a special status, almost a kind of magical aura.
News & Media
His team-mate Marco Höger agreed: "The moment he comes into the dressing room with his calmness and his aura, everyone knows who's the boss.
News & Media
The fascination he holds is that this aura appears to be both natural and spontaneous.
News & Media
Celebrated in song by the likes of Georges Brassens and Yves Duteil, who both lamented its stern and gloomy walls, as well as a backdrop in countless French gangster movies, La Santé has always had a mythic aura for Parisians.
News & Media
Silver hair and sharp suits have replaced the fresh faces and Soviet tailoring of 1984 but there was no mistaking the aura surrounding two of the world's greatest chess players, Garry Kasparov and Anatoly Karpov, as they prepared for an historic rematch today.
News & Media
These are well marked, but still sufficiently rustic to allow you to forget the "Rodeo Drive on a hill" that is the increasingly Americanised Positano or the rarefied "Glyndbourne interval picnic" aura of Ravello.
News & Media
Now there was one more query, one farewell dig, about his team's "aura" – or lack of it, as Strauss had observed earlier – and it brought out the mongrel in him.
News & Media
Dostoevsky's troubled modern novels mirror the aura of passionate intensity Snowden projects.
News & Media
It is probably this aura of laid-back confidence that enabled an energetic Robbie Williams to treat guests to an impromptu performance in the piano lounge without causing too much hysteria.
News & Media
Expert writing Tips
Best practice
Use "aura" to suggest an intangible yet perceptible quality surrounding something, like "the aura of mystery surrounding the old house". Ensure the context supports the nuance of a distinctive atmosphere or emanation.
Common error
Avoid using "aura" when describing direct, measurable qualities. Instead of saying "the company had an aura of high profits", specify "the company projected an image of financial success" or "the company had a history of high profits".
Source & Trust
89%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The primary grammatical function of "aura" is as a noun, often used to describe an intangible quality or atmosphere surrounding a person, place, or thing. As Ludwig AI states, "aura" refers to a distinctive atmosphere associated with something. Examples show it describing the atmosphere of a city or a person's influence.
Frequent in
News & Media
57%
Formal & Business
28%
Science
15%
Less common in
Academia
0%
Encyclopedias
0%
Wiki
0%
Ludwig's WRAP-UP
The term "aura" is a noun commonly used to describe a distinctive atmosphere or quality surrounding something, according to Ludwig AI. It's grammatically correct and finds frequent use in News & Media, Formal & Business, and Science contexts. When writing, use "aura" to convey an intangible yet perceptible quality, distinguishing it from concrete attributes. Related phrases include "atmosphere" and "ambiance". Ludwig examples highlight its usage in evoking subjective perception. It should be used in contexts where such subjective perception is adequate.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
atmosphere
Refers to the general mood or feeling created by a place, person, or thing; less mystical than "aura".
ambiance
Similar to atmosphere, denoting the character and feeling of a place; lacks the sense of personal emanation.
feeling
A subjective experience of emotion or sensation; less specific than "aura".
air
The pervading impression given by someone or something; simpler and more direct than "aura".
essence
The intrinsic nature or quality of something; focuses on the core characteristics rather than the surrounding atmosphere.
quality
A distinctive attribute or characteristic; more general than "aura".
impression
The effect produced on the mind or senses; focuses on the perceiver rather than the object itself.
halo
A figurative glow of light, often suggesting holiness or goodness; more specific in connotation than "aura".
nimbus
A luminous cloud or halo surrounding a supernatural being or a saint; carries stronger religious undertones.
cachet
The state of being respected or admired; typically associated with prestige or status.
FAQs
How can I use "aura" in a sentence?
You can use "aura" to describe a distinctive atmosphere or quality that surrounds a person, place, or thing. For example, "The restaurant had a romantic aura" or "The leader had an aura of confidence."
What's the difference between "aura" and "atmosphere"?
"Aura" suggests a subtle emanation or quality that surrounds something, often intangible or perceived subjectively. "Atmosphere" is a more general term for the overall feeling or mood of a place or situation. "Aura" is more specific and implies a unique, almost ethereal quality.
What can I say instead of "aura"?
Depending on the context, you can use alternatives like "atmosphere", "ambiance", "air", or "essence". Choose the word that best captures the specific nuance you want to convey.
Is it correct to say someone has a "good aura" or a "bad aura"?
Yes, it is common to describe someone's "aura" as "good" or "bad" to indicate a positive or negative feeling or impression they give off. This suggests a sense of their overall energy or presence. The suitability of this expression depends on the register and if it's adequate for the audience and the context.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
89%
Authority and reliability
4.5/5
Expert rating
Real-world application tested