CondéNet does have the right idea trying to augment its content with e-commerce, having struck partnerships with Williams Sonoma and Expedia.com.
One of them, U.S. News & World Report, known for its rankings of the nation's best hospitals and health insurance plans, is planning to augment its health content.
"We're looking at ways to broaden the paper's readership and advertising by augmenting its editorial content to feature more political, international, cultural and general national news," he said.
These will include a mix of live news reporting and video that's posted on Twitter by users, which Bloomberg will curate and verify to augment its own content.
To do that, Yahoo is augmenting its news articles with content produced by ABC News, including several new 'web-first' digital series featuring ABC News's anchors.
It wasn't clear on what those acquisitions would be specifically, but going by those it has made in recent years, we can expect the telco to continue focusing on digital content and augmenting its cloud offerings.
It's particularly suited to bringing a print campaign (or other real-world static content) to life by augmenting it with digital content, such as images, video, links and, crucially, e-commerce functionality.
As well as faithfully reproducing entire indie magazines, cover to cover, in a mobile-friendly digital format, including any ads that were in the original magazines (albeit only as a scanned image, not a digital ad unit at this stage), the team also augments the content with any additional digital material a magazine might have produced for its own website, say.
Today, Alberta-based Scope AR announced that it will be launching a version of its WorkLink augmented reality content authoring platform on the HoloLens, giving customers the ability to help remote workers learn to repair or assemble complex machinery.
They augment it by providing professional content for marketers to advertise alongside of within YouTube.
