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Honey has made a career out of creating augmented reality for sports broadcasts.
Benetton is using augmented reality for a campaign that kicked off last month, in which it is trying to find models from among the general population.
And there are fabulously useful applications: at Columbia University, computer science professor Steve Feiner and PhD candidate Steve Henderson have created their Augmented Reality for Maintenance and Repair (Armar) project.
What Is Up is an augmented reality for iPhones that 3 co-workers (at mobile payment system startup Bytemark) and their former colleague, a designer, cooked up at Photo Hack Day in February.
This paper presents an application of augmented reality for improving spatial abilities of engineering students.
This article introduces a new Serious Game with Augmented Reality for children and handicapped people.
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It's also an essential component of new computing platforms for virtual and augmented reality applications, for autonomous driving and more.
IBM has developed an "augmented reality" application for the Android mobile OS, for the tennis championships at Wimbledon.
Baseball is the perfected candidate for this kind of augmented reality experience for two reasons.
Advertisers have also been exploring the possibilities of augmented reality (AR) for some time, which will of course have big implications for a gaming platform such as Pokémon Go.
Earlier this month, for instance, Apple bought Vrvana, the Canadian developer of an augmented reality headset, for a reported $30 million.
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